Thought Leadership Unleashed: How Writing a Book Elevates Your Brand

Jenn Foster and Melanie Johnson co-owners of Elite Online Publishing, dive deep into the world of thought leadership, branding, and personal growth. Explore the power of thought leadership, the journey from CEO to thought leader, and the many ways a book can serve as the cornerstone of your personal and professional growth.

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What You’ll Learn In This Episode:

  • How to establish authority.
  • How to repurpose content.
  • How to build a legacy.


“So I want to say when you create a book, you know, for your company, you’re branding yourself number one, making yourself a thought leader, giving yourself extra authority, credibility, making that circle bigger. But what you’re also doing is creating miles and miles of content that you can use for social media.” (5:00)

“How do you stand apart and what do you want to be talking about and services you want to be delivering afterwards? What’s that next step in your journey?” (10:34)

“I really think that a book is a really good way to brand yourself and really that brings you into your speaking career and brings you into, you know, sharing your knowledge with everyone.” (13:15)

About Jenn Foster:

Jenn is a Wall Street Journal, USA Today, and International bestselling author. She is the owner of Elite Online Publishing and Biz Social Boom. Companies dedicated to helping business owners of all sizes thrive in today’s highly technical world of product and service promotion. Jenn owned and operated a successful local chain of retail stores, where she honed her online marketing skills.  From local brick-and-mortar stores to online entities, to large international corporations, Jenn’s years of experience and expertise have now helped hundreds of businesses become front-page news on major search engines. She is dedicated to helping businesses use powerful new online and mobile marketing platforms to get visibility, traffic, leads, customers, and raving fans. She is passionate about helping busy entrepreneurs, business leaders, and professionals to create, publish, and market their books, to build their businesses and brands. She encourages new authors to share their stories, knowledge, and expertise to help others. With her marketing and digital background, Jenn uses the best strategies for her client’s books to boost their sales and marketing platforms and helps them #1 bestselling authors.

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About Melanie Johnson:

Melanie Churella Johnson is a powerhouse media mogul and entrepreneur. She is the owner and founder of Elite Online Publishing, which has published over 3000 books making all of its authors #1 bestsellers. Melanie got her start in the industry by owning and operating two TV stations in Houston and Dallas that grew to be worth over $100 million dollars. Melanie is also a WSJ/USA Today, 16x best-selling author, and TEDx Speaker.

Melanie is a co-host of the popular podcast Elite Expert Insider. She started her career as a News Anchor in Detroit after she won the title of Miss Michigan and was the first runner-up to Miss America.In her professional life, Melanie has been involved in many high-profile projects. She built the 25,000 sq.ft. Houston Mansion and the 13,000 sq ft Walloon Lake House – both of which became successful six-figure short-term rentals. She also started Charity Auction Consignments, which helped charities raise over $600,000.

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