New ways generative AI can help you find holiday gifts

From Google The Key Word:

Technology has improved so many aspects of the way we shop, like how we research, find inspiration, try out products and look for deals. And now, as we approach the busiest shopping weeks of the year, technology — especially generative AI — is making it much easier to find gifts for others (and ourselves).

Read on for more about our new shopping experiences and opt into Search Labsat goo.gle/sge-gifts.

Get AI-generated gift ideas

Search Generative Experience (SGE), which brings generative AI capabilities into Search, is designed to help you understand topics in faster, easier ways and uncover new insights — which can be especially useful for gift-giving. And today we’re rolling out a new capability within SGE to help holiday shoppers more easily get inspired and find that perfect holiday gift.

Let’s say you’re looking for a present for the budding chef in your life and don’t know where to start. Search “great gifts for home cooks”, and you’ll now see a wide variety of subcategories to explore — like specialty tools, artisanal ingredients, culinary subscriptions and even experiences like cooking classes — with options from brands large and small. Just tap into a category to browse shoppable gift options and select a product to buy.

. . . .

Shop what’s (literally) on your mind

‘Tis the season for giving, but about half of people actually shop for themselves over the holidays.1 Shoppers, especially apparel shoppers, also often have a very specific vision in mind: In fact, 20% of apparel queries are five words or longer.2 So we’re introducing a new way to put the item that’s on your mind right into your shopping cart with AI-powered image generation for shopping.

We’re connecting our image generation technology with more than 35 billion listings in our Shopping Graph to help you better visualize and find the style you’re looking for. Soon when you use SGE to look for apparel, you’ll have the option to generate photorealistic images inspired by the words you search — and shop products that match those images.

Let’s say you want a new winter coat — a colorful, patterned puffer jacket — but you haven’t found quite what you’re looking for. With generative AI in Search, just look for that style and tap “Generate images” to see photorealistic images that match your vision. And if you want to make an adjustment, like if you’d prefer a colorful metallic jacket instead of a patterned one, just enter that refinement in the text box to see a new set of images. Once you’ve found one you like, scroll down to see similar shoppable products.

Link to the rest at Google The Key Word

PG wonders what’s going to happen when this capability is integrated with online dating apps.

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