Weathering the storm: How Augusta Financial adapts to market shifts

“I think you just have to figure out how to weather the storm and get to the next good market, which a lot of people think is 18 months to 24 months away. We’ll get there,” Meena affirmed. “I’m not really worried about that, but we’ll get back to the next good market and yeah, it’s just weathering the storm, doing as much business as you can and getting systems in place and being ready for the next market.”

In these trying times, Augusta Financial has not been immune to the need for adaptation. Payrolls have been trimmed, and every avenue to sustain and grow the business is being explored with vigor. The company finds its stronghold in working closely with real estate agents and the resale community.

“We’re doing reverse mortgages. We’re doing whatever it takes to get business in here,” Meena said.

Looking ahead, he is not one to be swayed by the whispers of doom. He’s seen markets oscillate, and his experience grants him a perspective that transcends the immediate challenges.

“It’s never as bad as it seems, and it’s never as good as it seems,” he reflected. “It’s just more awareness of what we do, getting stronger with your knowledge, talking to your clients, making sure the agents know you’re here, that you’re still alive and in business, that things are status quo.


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