10 Must-Haves For a Lead-Generating Real Estate Website

Strong Search Capability

Displaying live listings is one key to a lead-generating real estate website. Giving your visitors the ability to conduct customized listing searches on your website is another. 

That’s made possible by VOW, or Virtual Office Website. 

While IDX and DDF give you the ability to display up-to-the-minute listings, VOW lets you give your website visitors direct access to the MLS from your website. 

When you have VOW enabled on your website, visitors can save listings, conduct personalized searches, filter results, search by map, see properties as soon as they’re listed and view much more detailed information than what’s available on public-facing listing websites.

Here’s what makes VOW a lead generator: visitors have to sign up on your website in order to use the search and save options. Boom — you’ve got contact information and a lead to follow up with. 

Read more about VOW for real estate websites here.


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