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First impressions count – but this lifestyle magnate has set an example that ticks boxes in the design and real estate industries alike
It may come as no surprise that Martha Stewart has set the standard for curb appeal – when you consider her unwavering influence on the nation’s lifestyle scene. The founder of her eponymous media empire has shaped our home habits throughout recent decades – but now – she’s taking her power outside.
Martha recently shared a photo with comedian Pete Davidson and actress Chase Sui Wonders, who visited her home in Bedford, Massachusetts. ‘They were out looking at our beautiful town of Bedford. I showed them around the farm and inside the winter house,’ she says.
In the post, Martha and the couple are seen on the steps to the aforementioned winter house – one of several properties owned by the businesswoman. In terms of curb appeal, the setting offers much to be admired – from the outdoor sculptures to the lantern-style lights by the front door. It is, however, her gray-painted exterior, that realtors love the most.
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A photo posted by on
‘Gray is a timeless and versatile color that can be used in many different ways to create an attractive, modern look for your home’s façade,’ says realtor Carmelo Carrasco.
‘You can use the color to create various effects, from a minimalist look to an inviting, warm atmosphere. Using gray on the exterior of your home can also help to add a subtle hint of sophistication, making it look more expensive and well-maintained.’
Carmelo is a realtor and co-founder of Axel Property Management, based in Lehigh County, Pennsylvania. He holds over 26 years of experience in the Real Estate Management sector – typically overseeing family homes and multimillion-dollar garden-style projects.
Gray’s aesthetic value is hard to dispute – but how can it add value to your home?
‘You’ll find that a gray façade can add real value to your property, as it provides an attractive and modern look,’ Carmelo says. ‘You can use a gray façade to set your home apart from others in the neighborhood, making it look unique and interesting.’ Whether you opt for an all-gray tone (like Martha’s winter house) or you incorporate drama with contrasting shades – this color has the enduring ability to impress.
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A photo posted by on
‘You can use gray to make a statement by combining it with other colors and textures, such as wood or tile,’ Carmelo says. ‘The possibilities are endless when adding a gray façade to your home – it all comes down to personal preference and the overall design scheme.’
And designer Raf Michalowski from Meble Furniture (opens in new tab) agrees. ‘You see, gray can be somewhat of a “blank canvas” that allows you to showcase other features and elements of your home – while providing a neutral backdrop for those elements to stand out against,’ he says. ‘It can make a lasting impression with potential buyers and add value to your home should you decide to sell it in the future.’
We may be on the verge of summer – but you can shop for shades inspired by Martha’s winter house gray below.
This pure, neutral gray is designed to withstand outside elements. We love that it applies easily and is washable. 
Aura Flat exterior paint by Benjamin Moore is designed with ‘remarkable durability’ and offers an advanced way to bring color to life outside. 
Durable, breathable finish for exterior wood and metal. It lasts up to 6 years and has a beautiful 20 percent sheen.
Plus, realtors and designers aside, we could never really argue with Martha’s exterior paint choices, surely?
Megan is the News and Trends Editor at Homes & Gardens. She first joined Future Plc as a News Writer across their interiors titles, including Livingetc and Real Homes. As the News Editor, she often focuses on emerging microtrends, sleep and wellbeing stories, and celebrity-focused pieces. Before joining Future, Megan worked as a News Explainer at The Telegraph, following her MA in International Journalism at the University of Leeds. During her BA in English Literature and Creative Writing, she gained writing experience in the US while studying in New York. Megan also focused on travel writing during her time living in Paris, where she produced content for a French travel site. She currently lives in London with her antique typewriter and an expansive collection of houseplants.
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