Set It Up in the Beginning

Generally speaking, if you don’t set everything up in the beginning, you’ll pay for it, in the middle or in the end. So I would rather pay for it at the beginning. It’s not television and they’re not going to go off into the icebox, or they’re not going to change channels. An audience in a movie will forgive you for just about anything for the first ten minutes or so. But really nothing at the end.

ROBERT TOWNE

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