Understanding the Real Estate Marketing

After you have become licensed as a real estate agent, you will need to turn your thoughts toward bringing in clients so you can start earning more money.  No matter your specialty, you need to understand real estate marketing.  The good news is there are plenty of ways to bring in the clients you need.


Consider Getting Your Degree

While you may have received training in the real estate industry, you might not have received specific training on how to market your services.  That’s why it’s such a good idea to consider getting a degree in a marketing-related field.  You can learn more about how to sell your services and set yourself up for success.  Paying for school can be challenging, which is why it’s often a good idea to take out a student loan from a private lender.  There are student loans available to help you pay for college while you are learning the skills you need.


Using Social Media

You might have personal social media set up, but it’s a good idea to have a separate one for your business.  Set one up on each of the most commonly used platforms.  They will offer you free marketing since you can grow your following and then let them know about offers or special deals you are offering.  Post fairly often but not so much people get tired of your posts and unfollow you.  But you can highlight the area you are working in, as well as any homes you are representing.  Make sure to respond to messages and comments to increase your engagement rate with your audience.


Making a Website

You can assume that real estate digital marketing will continue to evolve, so it’s important to have a website set up so others can find you easily.  This is almost more important than having a business card, although you will also want to ensure you have business cards.  Having a website means you have a central place for business to take place online.  You can add listings, a biography, contact information, and any other details you would like to share.  A website allows you to bring in traffic from search engines, especially since many people start online when looking for a real estate agent.  You can use the keywords that your customers are searching for.  Share information about each listing you have, and give information on the neighborhood and even a virtual tour of the home.


Creating an Email List

You might have heard that creating an email list can be a valuable source of information and leads.  This list of contacts should be people who want to be connected to your company by receiving emailed updates.  Instead of buying a list of emails that may or may not be valid, consider creating a lead magnet.  This attracts people who are interested in your services by offering them a freebie, such as an eBook.  Stay connected to these contacts by sending out regular newsletters or updates.  However, ensure you are not bombarding them, or they may wish to unsubscribe.  It’s important to honor any unsubscribe requests so your emails are not marked as spam, which can prevent them from arriving in the inboxes of people who are interested.



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